WRITING
“We tell ourselves stories in order to live.”
-JOAN DIDION
During COVID, Verizon wanted to Pay It Forward with an initiative celebrating small businesses and how they were adapting to stressful times. In this presentation, we successfully pitched a storytelling series aimed at telling diverse stories from across the country that promoted connectivity.
This story for Walmart World magazine came from meeting a young man during a field reporting trip who was at a critical phase of his growth. For him, maturity meant looking at things through a different lens.
Gold's Gym is the world's biggest name in fitness. In their transition to digital offerings, we created a social media campaign promoting their fitness app, Gold's AMP. The writing had to speak to the hardcore gym audience who already loves Gold's Gyms, but also convert newcomers and skeptics to digital fitness.
A story for Truist's series on bringing a larger purpose to business, "Faith and financing create better care for Atlanta’s homeless" is about the transformative work being done for those experiencing homelessness by Mercy Care.
South African artist William Kentridge came to New York City for his retrospective. I wrote about a talk he gave about drawing and his personal journey to creating his unique approach to making art across disciplines. His approach can be summed up with two words, the title of this piece.